The 2003 NHL Season is underway, and Exponentia and the Toronto Maple Leafs have combined to provide an innovative new interactive game for Leafs Fans - Leafs Pick'n'Win, brought to you by LeafsTV.

Leafs Pick 'N' Win allows fans to show off their hockey knowledge by predicting the outcome of each Leafs game. The game features another first in pro sports from Exponentia as well:

The game is promoted through LeafsTV, and is featured prominently on mapleleafs.com.

"Exponentia are the pro's when it comes to providing digital solutions that drive ROI and quantified marketing value," said John McCauley, Manager of Internet Services, Maple Leaf Sports and Entertainment Ltd. "With over 10,000 new members, Pick'n'Win is one of the fastest growing features we've ever had. Exponentia is a unique technology partner as they truly understand what matters most from a business perspective."

"It's a real pleasure to be working with mapleleafs.com, which is the most trafficked NHL team site in the world. One of the key things we've learned working with sports and media organizations is that they are extremely time-strapped," said Andrew Gregory, VP Marketing, Exponentia. "All of our digital solutions are designed to deliver maximum business value and fan engagement without requiring a lot of work on the team's part."

To play the game, come to www.mapleleafs.com and click on Pick'n'Win.

Exponentia, based in Vancouver, develops digital solutions that drive positive ROI for the sports and entertainment market. The company's Digital Media Pass platform enables Exponentia's clients to Create, Publish and Monetize a suite of engaging digital services across wireless and web-enabled devices in real-time.

Maple Leaf Sports & Entertainment Ltd. (MLSEL) is a privately held organization that owns and operates Canada's most coveted sports and entertainment enterprises including the Air Canada Centre, Toronto Maple Leafs, Toronto Raptors, LeafsTV, Raptors NBA TV and St. John's Maple Leafs.