Exponentia are proud to announce the signing of a contract with the Edmonton Oilers to provide the Digital Media Pass Platform of interactive services for fans of the Hockey Club, connecting the team and its fans like never before. The team is now able to create and publish exciting interactive applications like Real-time Polling, Team Trivia, Prediction-based Games and Alerts across Broadband and Wireless devices.

"The Oilers can now connect the passionate fan instantly and intimately with their favourite team. The reward to fans can be intrinsic like being able to vote instantly on hot topics during the game, or more overt like racking up points in Trivia or Prediction-based games, allowing Oilers fans to show off how much they know about their team," says Andrew Gregory, VP Marketing for Exponentia. "There is simply no more effective medium for sports teams to engage their audiences than combining the Broadband and Mobile Internet with the Digital Media Pass and Broadcast.

On October 24th the Oilers and Exponentia launched the Oil Gauge, a live polling application that enables the broadcast team to create audience questions on the fly, activate them as rich-media polls at edmontonoilers.com, and allow fans to conveniently share their voice on hot topics. The results are then reintegrated back into the live broadcast as fuel for further analyst discussion.

Trivia, Moderated Chat and a Prediction-based game that will allow fans to test their savvy to win virtual points will be rolled out over the next 2 months.

"The Oil Gauge makes our broadcasts truly interactive for the at-home audience," says Andreas Schwabe, New Media Production Manager for the Edmonton Oilers. "We are continuing to look for ways to deliver a more interactive experience for our fans, and Exponentia allows us to do this in a fun, cost effective and efficient way."

About Exponentia
Exponentia are leading providers of broadband and wireless interactive solutions for the sports and entertainment market. The company's proprietary real-time communications platform, the Digital Media Pass, delivers a powerful suite of integrated interactive services for sports and entertainment companies, enabling them to unlock previously untapped sponsorship and subscription-based revenues from their existing content rights and media assets. For more information on Exponentia and the Digital Media Pass, visit www.exponentia.com.

About the Edmonton Oilers
The Edmonton Oilers' history reveals a remarkable series of accomplishments during a span of 26 seasons. Those 26 seasons have seen the Oilers begin life as a charter member of the World Hockey Association in 1972/73 and evolve into one of the world's greatest teams as a member of the National Hockey League. For more information on the Edmonton Oilers, visit www.edmontonoilers.com.