NFL Canada has added NFL Confidence Pool, Playoff Edition to their groundbreaking interactive suite, NFL Social Games.

In addition to weekly NFL prize packs, NFL Social Games participants compete for entries to win a 2010 Nissan Pathfinder each time they play one of the games. The top 3 players each period are also awarded digital medals and bonus entries to win the Nissan Pathfinder.

Encouraged by strong levels of online retention, NFL Canada partners Nissan, Quiznos, MBNA and Budweiser have secured their position as presenting sponsors of the league’s innovative series of social games.

The platform takes advantage of the social features of Facebook through Facebook Connect and the ability for fans to post their performance to their friend's feeds.

“NFL Social Games provide another platform for our Canadian fans to engage with the NFL and reward their participation,” said George Dudas, Director, Marketing and Corporate Partnerships, NFL Canada. “Live-with-the-action prediction, trivia and skill games also give our marketing partners a chance to deepen their connection with our fans through a fantastic NFL online game experience.”

NFL Social Games are powered by Exponentia’s Playaction ™ technology and consist of four interactive platforms on NFLCanada.com.
- The Nissan NFL Confidence Pool gives fans the chance to make predictions (such as which team will record more yards rushing) and then rate their confidence in the pick
- Quiznos NFL Trivia rewards fans who know their football, and sees fans compete against the clock for NFL Trivia supremacy
- Budweiser NFL Live enables fans to chat live with friends during every NFL broadcast on TSN, make live predictions and answer trivia questions simultaneously online. Points are awarded for correct predictions that are triggered by the live in-game action. Participants can win a trip to Super Bowl XLIV in Dallas.
- NFL Platinum Plus Mastercard Poll allows fans to have their say on the league’s weightiest issues each week

NFL Social Games is driving levels of engagement for partners and fans of the NFL in Canada: over 90 per cent of unique visitors to the NFL Social Games site stay to view more than one page and almost 50% of visitors opt-in to receive more information from sponsors.

“By all accounts these statistics are unmatched for partner programs and prove that we are offering something very valuable to our fans,” added Dudas. “By branching out from standard win/loss or player performance pools we are offering our fans new ways to enjoy the NFL and to recognize their knowledge and passion.”

In addition to enhancing the suite of NFL Social Games, Nissan Canada activates its partnership throughout the season as presenting sponsor of the NFL Score More watch-and-win contest. NFL Score More encourages fans to watch for cues (such as particular team logos) during NFL broadcasts and then enter online for prizes.

"The NFL, NFL broadcasts and NFL Social Games are great tools to help bring Nissan, and the Pathfinder in particular, to the attention of a very desirable audience," said Harry Jodoin, Senior Manager, Marketing Operations, Nissan Canada. “We share a passion for football with our customers, and are proud to enhance their enjoyment of the sport wherever possible.”

Exponentia is a recognized leader in developing multi-platform interactive applications for sports and entertainment clients. The pioneering company has been serving some of the most loved names in pro sports, media and entertainment for ten years, specializing in integrating live interactivity with broadcast.

NFL Canada, a division of NFL International, services the marketing, licensing, retail, broadcast, media and developmental requirements of the NFL in Canada. Visit us on the web at www.NFLCanada.com.

For further information:

Stellick Communications
416-603-9452