For the first time with the NHL Playoffs, NHL fans can make live game predictions from their cell phones for all nationally broadcast games across North America.  With the Stanley Cup Semi-finals beginning today, the at home, at the game and on the move fan can now play along live with the action using their cell phones for the chance to win great prizes.

In addition to live game predictions and NHL trivia, PlayAction participants can challenge their friends to go head-to-head, create their own leagues and compete for NHL prizes, including NHL.com Gift Certificates every game and personalized team jerseys every round.

“Playoff fever is here and we’re bringing NHL PlayAction to fuel friendly rivalries among fans.  Whether they are at the game, watching it from a sports bar or a friend’s house, entire circles of friends can connect through this live mobile interactive experience,” says Jim Fawcett, Managing Partner at Exponentia. “We are proud to continue to partner with the NHL to deliver this interactive element to hockey fans across North America.”

To play, fans simply text the name of the team they support to the short code 24365 on their phones.  Players receive trivia or multiple choice questions about game outcomes via text messaging as the game progresses. Live results and leader boards are available on the phone and online at www.playaction.tv.

“We are excited to give our fans another way to experience the Stanley Cup Playoffs by teaming up with PlayAction,” comments Keith Ritter, President, NHL Interactive CyberEnterprises.  ”Using mobile technology, NHL fans are now able to become more intimately engaged with the game itself, regardless of their location, through this unique interactive experience”

NHL PlayAction is part of a long line of firsts for Exponentia.  In 2004 Exponentia launched the first ever live mobile game for hockey in North America with the IIHF World Junior Championship.  The company followed that in 2005, with the first live mobile prediction game for golf with the TELUS Skins Game.

About Exponentia (www.exponentia.com)
Exponentia is a recognized leader developing mobile games and interactive applications for sports and entertainment clients that enable them to engage their fans across broadband and mobile devices.  The pioneering company has been serving some of the most loved names in pro sports, media and entertainment for over 5 years, specializing in integrating live interactivity with broadcast.  To learn more about PlayAction, go to www.playaction.tv.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, tech-savvy and the youngest of all of the fans of any other professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One, Sirius and XM Radio).  Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey’s All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.

Media contacts:
Exponentia
Andrew Gregory
P: (604) 738-9462
M: (604) 783-4962
andrew@exponentia.com

NHL
Kerry McGovern
212-789-2721
kmcgovern@nhl.com