Exponentia and the National Hockey League (NHL) today announced the signing of a multi-year rights deal to provide live mobile interactivity for fans of NHL action across North America.

Exponentia's mobile game PlayAction enables NHL fans to make live predictions via their mobile phone from wherever they are; whether at home; at the sports bar; or at the game. Players challenge their friends, create their own leagues and compete for team jerseys and other great prizes.

To play, fans simply text the name of the team they support to the short code 24365 on their phones. Players receive trivia or multiple choice questions about game outcomes via text messaging as the game progresses. Live results and leader boards are available on the phone and on-line at www.playaction.tv.

"The NHL is a premiere league and we are extraordinarily proud to be announcing this partnership," said Andrew Gregory, Managing Partner of Exponentia. "No matter what team they support NHL fans have two things in common, a passion for the sport and a cell-phone in their pocket."

PlayAction follows the game live. Exponentia Producers who are true sports fans themselves administer the game, creating questions that arise from the action and follow the story of game broadcasts, such as: "Will the home team regain the lead before the end of the period?"

"NHL fans are totally involved with our game," said Keith Ritter, President, NHL ICE. "We and Exponentia are going to give them a chance to compete and demonstrate that involvement while having some fun in the process."

NHL PlayAction is just the latest of a long string of firsts for Exponentia. In 2004 Exponentia launched the first ever live mobile game with hockey in North America with the IIHF World Junior Championship. The company followed that in 2005, with the first live mobile prediction game for golf with the TELUS Skins Game.

About Exponentia
Exponentia is a recognized leader developing mobile games and interactive applications for sports and entertainment clients that enable them to engage their fans across broadband and mobile devices. The pioneering company has been serving some of the most loved names in pro sports, media and entertainment for over 5 years, specializing in integrating live interactivity with broadcast. To learn more about PlayAction, go to www.playaction.tv.

About NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented.

The NHL entertains more than 100 million fans each season in-arena and through its national television and radio partners: Versus, NBC, HDNet, TSN, CBC, RDS, RIS, Sirius and XM Radio. The NHL Network, the home for the hockey fan, is a 24-hour hockey channel available on digital cable and satellite throughout Canada. The NHL Network's schedule is devoted exclusively to the sport of hockey with a roster that features live games, highlight shows, player profiles and interviews, vintage hockey, international and amateur hockey, as well as original and "All Access" programming. Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. The Garth Brooks Teammates for Kids Foundation is the official children's charity of the NHL and the NHLPA. For more information on the NHL, log on to NHL.com.

Media contacts:

Exponentia
Andrew Gregory
P: (604) 738-9462
M: (604) 783-4962
andrew@exponentia.com

NHL
Jamey Horan
212-789-2785
jhoran@nhl.com