Exponentia and TSN today announced a world-first '3-screen' sports prediction game, combining online and mobile game play with TSN's live coverage of the 2006 IIHF World Junior Hockey Championship. The game, entitled PlayAction, allows hockey fans across Canada to predict key plays in the tournament online and on their mobile devices. This '3-screen' version - named for the combination of TV, Computer and Mobile - is an extension of last year's successful PlayAction mobile game during the World Juniors on TSN.

PlayAction launches December 20 to coincide with Team Canada's first exhibition game and TSN's first broadcast of the tournament. Sponsored by Molson, PlayAction will continue throughout the entire World Juniors tournament, which can be seen on TSN through the Gold Medal Game on January 5.

PlayAction gives fans the chance to make predictions throughout each game, including who will score the next goal, who will draw the next penalty, and the final score. Fans are also able to make three picks in advance of each game: Which team will score the first goal? Which team will get the first penalty? Which team will win the game? Points are awarded for correct predictions, and the fan that racks up the most points over the span of the World Juniors will have a chance to win a Home Theatre.

To play, fans are invited to log on to www.TSN.ca to launch the PlayAction game module and follow along online, submitting picks as the game progresses. Fans who are at the arena, at a sports bar, or on the move can play along via their mobile phone browser.

Last year, PlayAction became an instant success during the World Juniors with more than 4,500 picks and 115,000 interactions occurring throughout the two-week tournament.

"We are excited to have an innovative brand partner like Molson involved with PlayAction on TSN. They have a great vision for new forms of interactive media and ways to engage youth," said Andrew Gregory, Principal at Exponentia. "Our objective for the platform is to have all live sports be PlayAction-enabled, wherever in the world they occur."

"Mobile data service is the latest in a long line of technological advancements that have captured the attention of sports fans worldwide," said Phil King, President, TSN. "The success of PlayAction during last year's World Juniors was remarkable and we look forward to another exciting year."

The 2006 IIHF World Junior Hockey Championship takes place in British Columbia, and TSN has coverage from December 20 to January 5 with a total of 14 games, including all of Team Canada's match-ups, two preliminary round games not involving Team Canada, the quarter-finals, semifinals, Bronze Medal Game, Gold Medal Game and two exhibition games. All non-exhibition games will be televised in High Definition on TSN HD. The last time this event was held in Canada was 2003 in Halifax, when the Gold Medal Game attracted the largest audience in TSN history with 3.5 million viewers*.

To learn more about PlayAction, visit www.playaction.tv

About Exponentia
Exponentia is a recognized leader in delivering engaging interactive solutions for sports and media clients across broadband and mobile devices. The pioneering company has been serving some of the most loved names in pro sports, media and entertainment for over 5 years. Exponentia's games and applications have been enjoyed by 10's of thousands of fans around the world. For more, visit www.exponentia.com

About TSN
TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting standard, TSN's flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.** TSN's comprehensive broadcast schedule also includes the NHL, Toronto Maple Leafs and international hockey, the Olympic Games, CFL, NFL, PGA TOUR and all four golf Majors, NASCAR, Formula One, Champ Car and IRL auto racing, Blue Jays baseball, NBA, curling, tennis, soccer, figure skating and amateur sports action. TSN HD offers more sports coverage, more hours and more events in High Definition than any other network in Canada, reinforcing TSN's position as Canada's Sports Leader in High Definition. TSN is available in eight million households. TSN's programming and news content is also available on-line at TSN.ca.

*Source: Nielsen Media Research. All audience figures are 2+ **2004/2005 Roper Canada - Winter

Media contacts:
Exponentia
Andrew Gregory
(604) 738-9462
andrew@exponentia.com

TSN
Andrea Goldstein
(w) 416.332.7575, (c) 647.224.8800
agoldstein@tsn.ca