Grizzlies.com, a leader in the NBA among team sites, is set to launch Cyber Grizz, the Grizzlies' Sixth Man online.Cyber Grizz, developed on the Exponentia eXperience Platform, is a revolutionary new interactive platform designed to enhance the fan's experience with the team. It is a small, downloadable application that fans can install on their home or office computer that will gain them access to instant notification of exclusive events, specials and more from their favorite team.

Expected to be available early 2002, Cyber Grizz will be a valuable asset to fans looking to get closer to their team. With Cyber Grizz, users will receive near-TV quality video direct to their desktop. Users will also have access to live game updates, instant polls, trivia and in-game chats all regardless of connection speed.

On top of all this behind-the-scenes interactivity, the platform will treat fans to special ticket packages and merchandise specials in return for taking part.

Besides being beneficial to the fans, the technology also delivers great value to the Grizzlies sponsors. Rich media messages are delivered to the user along with valued content fans demand. Sponsors are virtually guaranteed an audience in "lean-forward" mode.

The Grizzlies expect the implementation of Cyber Grizz to increase their already impressive growth in the realm of NBA team sites. Through the first week of December, the Grizzlies' website ranked fifth in the league in unique visitors behind only the Los Angeles Lakers, Washington Wizards, Toronto Raptors and Philadelphia 76ers, all much larger markets.

We have made a great investment in our online community in Memphis and around the world. This investment has resulted in our impressive showing among team sites in the NBA," said Aaron Stone, the Memphis Grizzlies' Director of Interactive Services. "Our work with Exponentia and the addition of Cyber Grizz is an effort to take this success to the next level."

The Grizzlies and Vancouver, Canada-based Exponentia collaborated closely to put this technology, the first of its kind in pro sports, into play. Exponentia develops real-time communications and media solutions for the Sports and Entertainment market.

"The team has shown itself to be visionary in its willingness to invite the fan in, listen to what they have to say, and deliver valued new media services from what they learn," said Andrew Gregory, Exponentia's Co-founder and Vice-President of Business Development. "The NBA is a global brand, and the Internet is the best way to deliver that experience around the world. Exponentia is looking forward to working with the Grizzlies to make them the most interactive sports team in North America."