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By Christopher Mack at insidesocialgames.com
 
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    March 31, 2008
Exponentia Launches NHL Live Mobile Game for Viewers of 2008 Stanley Cup Playoffs
 
    March 11, 2008
Exponentia and Labatt Bring Live Interactivity to NHL Fans on TSN.ca - Interactive online game available during TSN’s NHL broadcasts
 
    January 16, 2008
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    April 25, 2007
Exponentia and NHL Announce Live Mobile Interactive Experience For Viewers Of 2007 Stanley Cup Playoffs
 
    March 5, 2007
Exponentia Announces Investment from Radio Owner Emmis
 
    January 26, 2007
Exponentia Rockets - Exponentia among 25 selected in “Ready to Rocket” list of hottest IT companies in BC
 
    January 24, 2007
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    December 21, 2006
Live events their own niche within wireless entertainment
 
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Exponentia and NHL Sign Multi-Year Rights Agreement for Live Mobile Game PlayAction
 
    October 2, 2006
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    December 19, 2005
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    August 2, 2005
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    June 30, 2005
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    June 1, 2005
The World's Largest Piano Lesson™ Premieres - with interactive powered by Exponentia
 
    April 21, 2005
Globe And Mail comments on Get Your Vote On, developed by Exponentia
 
    April 13, 2005
Granville Island finds Mobile MUSE for PDA project
 
    April 8, 2005
PDA program knows where you are and acts as your guide
 
    December 23, 2004
Exponentia and TSN Launch Live Mobile Sports Game for 2005 IIHF World Junior Hockey Championship
 
    November 3, 2004
Raptors.com launches "High 5", enabling fans of the team to compete for prizes by making their picks before every Raptors game, powered by Exponentia.
 
    October 14, 2004
Exponentia begins 3rd season providing live mobile and web-based voting for TSN, Canada's Sports Leader.
 
    September 17, 2004
On September 17th a panel of experts chose Exponentia's Mobile MUSE proposal to develop cutting edge cultural content applications for the mobile device in advance of the 2010 Olympics in Vancouver. The proposal, submitted with a group of New Media partners was approved for funding and a prototype is scheduled for release in March 2005.
 
    August 30, 2004
The Montreal Canadiens join the roster of professional sports clients relying on Exponentia's suite of live interactive games to engage their fans. The Canadiens will launch Pick'n'Win with the beginning of the NHL season this year.
 
    July 16, 2004
The One Tonne Challenge, an initiative of Environment Canada's Climate Change Bureau, selects Exponentia to deliver compelling interactive entertainment to engage and educate visitors to the web-site. Climate Change Trivia, and a series of animated tips to introduce Canadians to how they can help reduce green-house gas emissions are due to launch in November, 2004.
 
    July 1, 2004
RLG International, a leading international management consultancy, partners with Exponentia to develop a suite of Performance Management applications that measure and track enterprise performance for their clients.
 
    June 20, 2004
Mobile.tsn.ca, TSN's mobile site featuring live scoring, stats and stories, is launched today. Exponentia designed, developed and delivers the mobile site, which is the feature sports link on all Bell Mobility phones.
 
    November 17, 2003
Exponentia signs a blanket contract to provide interactive services for EMMIS Communications, the 7th largest radio group in the U.S.
 
    October 11, 2003
Toronto Maple Leafs Launch Pick'n'Win, Powered by Exponentia!
 
    April 6, 2003
Exponentia's Technology Allows Fans to Call it as They See it During Stanley Cup® Playoffs on TSN
 
    March 14, 2003
Grizzlies.com launches latest innovation in online fan interaction: Total Access Pass, available now for free
 
    November 28, 2002
Edmonton Oilers Select Exponentia for Live Interactivity
 
    November 12, 2002
Exponentia Provides Live Polling Solution to TSN.ca
 
    April 5, 2002
The Vancouver Canucks and Exponentia announce Pilot of Membership-based platform of Exclusive Media and Interactive Services
 
    December 18, 2001
Grizzlies.com Launches Cyber Grizz
 
    November 19, 2001
Vancouver's Exponentia is First Company Awarded NewMIC Product Development Fund
 
 
  Granville Island finds Mobile MUSE for PDA project
Vancouver, BC| April 13, 2005 | Jeff Jedras, ITBusiness.ca

For three weeks this April, visitors to Vancouver's Granville Island will be able to take part in an experiment fusing mobile computing with tourism that may shape the way we use portable devices to interact with our environment in the future.

The re:call project is a research study by Mobile MUSE (for Media-rich Urban Shared Experience), a collaborative, industry-driven group that with federal government support is examining the ways people can use mobile applications to share information and get where they're going.

Julie Zilber, who heads Mobile MUSE's memory team, said her team was asked to look at what memory means in the context of a mobile, location-aware, media-rich application. They identified personal memory, as well as shared, collective and professional memory.

"We wanted to make an application that would incorporate memory in all of those senses into an experience that would enhance people's sense of being in a particular place at a particular time," said Zilber.

They came up with a mobile application and decided to test it at Granville Island, a popular destination for both tourists and residents with a wealth of artistic, cultural, dining and historic attractions, in the heart of Vancouver.

During a three-week trial, visitors will be able to borrow a PDA and use it while they explore the island. They're using the HP iPaq 3715 with a larger screen size, built in camera and Wi-Fi capability that Zilber said isn't yet available in Canada.

Zilber said eventually people will use their own PDAs, but since they're thinking five years down the road and didn't want to limit features for the trial they'll need to borrow one of Mobile MUSE's PDAs.

Wi-Fi hot spots have been installed throughout the island, so the device will always know where it is located, and will offer features to the user based on location. If there's something interesting nearby the device will point it out and offer more information, including a multimedia presentation. The team worked with a local historian to develop the historical content.

There's also more practical content, such as restaurant and play information, like the nearest place to get a cup of coffee.

"The assumption, and it's part of what we're testing, is that if someone wants a coffee they don't want to have to walk far to get it," said Zilber. "What does nearby actually mean in a mobile context?"

There is also an interactive component. People will be able to leave audio or text comments on attractions and restaurants, give star ratings, and all that information will be available to other visitors. Photos can also be taken with the built-in camera, and each picture will be stamped with time and location, and linked to presentations on attractions that were nearby. All this information will be available online in a personal Web journal that people can access later.

From a technical point of view, Zilber said Granville Island presented some challenges. One thing they didn't consider at the start is the fact most of the buildings there are clad in metal.

"That of course played havoc with our estimation of how may access points we were going to need to make this happen," said Zilber. "It was probably one of the most challenging venues we could have chosen from a technical point of view."

Still, content-wise it's a great location and Zilber said they're looking forward to getting the results of the study and taking it to the next level.

"We have some interesting ideas," said Zilber. "We'd like to develop the community of interest, sharing, what that looks like in a mobile environment and what makes it different then, say, logging online."

Granville Island programming manager Gloria Loree said they turn down a lot of commercial requests to test products on the island, but the technology here really interested them.

"This is a very different type of request," said Loree. "When we looked at the various players supporting it, both financially and professionally. It's a real power-house team behind the project."

Loree said they're looking forward to seeing how technology can help them deliver their own information services. They have an information centre on the island that has gotten less and less foot traffic over the years, while hits on the Web site keep rising.

"We know people still want to receive information; they just don't want to walk over to an information centre," said Loree. "This type of technology seems able to bring a wealth of information to the client wherever they are on the island, and that's very exciting."

What's also exciting is that it's not just static information, but can be as dynamic as the content developer. It's the next generation of the museum audio tour, but instead of following a pre-set tour people can choose their own path, and interact with other visitors past and future. They can also take home a record of their visit.

Loree said bringing these ideas to mobile devices seems to be a natural progression.

"We're excited and we're eagerly looking forward to what develops," said Loree. "The possibilities seem pretty vast, I'd like to see how it can get tailored for destinations like Granville Island."

 
 
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