Vancouver-based Exponentia is the first company to be awarded the New Media Innovation Centre (NewMIC) Product Development Fund (PDF). The company was awarded the funding to commercialize the Exponentia eXperience Platform (EXP) - a real-time communications platform that enables organizations to engage their employees, customers and other stakeholders in a way that is personal, measured and effective, with demonstrated ROI.

Says Fred Lake, NewMIC Chief Financial Officer, "The Product Development Fund was set up to help companies complete the innovation process. By supporting emerging new media technology companies in this way, we will help to grow the industry in Western Canada.

The NewMIC PDF is administered through the BC Advanced Systems Institute (ASI). To help ensure Exponentia's further growth and market success, ASI and NewMIC will provide opportunities for follow-on financing through introductions to additional financing opportunities. Overall, this program will allow participating companies to receive valuable guidance and support for product development needs, strategic information on market trends and potential follow-on financing opportunities.

About Exponentia
Exponentia develops enterprise strategy and solutions to deliver immediate ROI and breakthrough stakeholder communications in an effective, cost-efficient way. The Exponentia eXperience Platform - EXP is our proprietary communications platform developed to equip our clients with Customer Engagement (CE) and Employee Engagement (EE) solutions that enable them to establish more profitable, responsive relationships than have ever been possible.

EXP enables multi-channel alert and response, real-time interactivity and effective media distribution between organizations and their high-value stakeholders over networked devices.

About NewMIC
NewMIC is a groundbreaking collaboration between industry, academia and government that focuses on the research, development and commercialization of cutting-edge new media technology. It is an interdisciplinary centre at which players in the new media industry share resources, learn from one another and push the boundaries of how we think about new media. Sustaining Members are Electronic Arts, IBM, Nortel Networks, Sierra Wireless, Sony, TELUS and Xerox. Academic Members include The Emily Carr Institute of Art & Design, Simon Fraser University, TechBC, University of British Columbia and University of Victoria. Government Members are the Government of British Columbia, the National Research Council of Canada and Western Economic Diversification Canada. Partnership Members include BC Advanced Systems Institute and TRLabs. NewMIC also has more than twenty Industry and Professional Affiliates.